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Bolloré Transport & Logistics employees out in the streets of Douala to celebrate the group’s new brand in Cameroon

Over a thousand employees of the Bolloré group in Cameroon took part, this 22 September 2016 in the city of Douala, the economic capital of the country, in a 7-km sports walk labelled “Marathon Day”. The information was revealed in an official communiqué released by the senior management of the Gulf of Guinea Region of this French logistics group, with railroad and port concessions in Cameroon.

“Marathon Day is an event sponsored by Cyrille Bolloré, President of Bolloré Transport & Logistics, which puts the emphasis on values such as social cohesion, solidarity and team spirit. Therefore, the President's office has taken the commitment of giving financial support to a charitable association depending on the number of participants in the marathon”, the group specified.

 

This first edition of “Marathon Day”, as highlighted by Mohamed Diop, Regional Director of Bolloré Transport & Logistics for the Gulf of Guinea, is the very first to be organised under the “colours of our new visual identity in our region, and formally celebrates, the presentation of the new brand to the public at large”.

As a reminder, it was in July this year that the Cameroonian subsidiary of French logistics company Bolloré Africa Logistics official changed its name to become Bolloré Transport &Logistics Cameroun. This mutation follows the decision taken by the administrators of this group, to merge its activities in the transport and logistics sector under one unique brand, we learned in an official communiqué published on 30 March 2016.

With a workforce estimated at about 7,000 employees in Cameroon, the Bolloré group is one of the biggest employers after the State, as recently stated by the Minister of Employment and Social Security, Grégoire Owona.

BIC

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