A session to help project Cameroon as an attractive destination for holidaymakers held in Douala recently. Cameroon is known for its legendary hospitality. Its visitor-friendly tradition, various lifestyles, and cultural heritage, colourful festivals and rich natural attractions, have won it the appellation ‘Africa in miniature.’ Such attractions, according to Arthur Soria, the Managing Director of the booking portal, Jovago Cameroon, have the potential to make Cameroon an outstanding destination in Sub-Saharan Africa. He made the remark in Cameroon’s economic heartbeat, Douala, recently, during a session to sensitise hotel managers on the importance of promoting the Cameroon destination.
Blessed with other attractions such as beautiful beaches, forests and wildlife, landscapes, mountain peaks, rivers, palaces, monuments, museums... Cameroon is endowed and needs a vibrant private sector to assist government in promoting tourism by improving its attractiveness. The session, whose objectives were to enhance the attractiveness of the Cameroon destination and sensitise participants on the importance of having their structures represented on Jovago booking portal website, www.jovago.com, was attended by over 30 staff from various structures in the hospitality industry.
Speaking on government’s efforts to promote tourism, Arthur Soria called on stakeholders to continue to boost service quality, comfort, security and hygiene. In this regard, Jovago Cameroon has secured partnerships with airlines and bus companies to ease access to tourist sites in the country. The participants were encouraged to make use of the partnership to spur more visits to tourist sites. However, two hotel managers were of the opinion that efforts were still needed in offering incentives for private investments such as Income Tax exemptions, interest subsidies and reduced import duties, as well as public investments to overcome access hurdles and increase the attractiveness of tourism.