Results of the 2014 study were presented at the University of Douala on April 29, 2015. Out of 55 companies considered for the perception of Corporate Social Responsibility (CSR) in the 2014 survey, 10 were classified as “CSR Best Practice.” The Mobile Telecommunications Network, MTN, Cameroon tops the classification with 5,286 points, followed by Orange Cameroun with 4,358, then Société Anonyme des Brasseries du Cameroun (SABC) with 3,800 points. Others are Camrail, Energy of Cameroon (Eneo), Hysacam, Cimencam, Sodecoton, Camtel and Guinness Cameroon.
The results of the joint study by the “Association pour la Communication sur les Maladies Tropicales-ASCOMT” and “Magazine International de la Santé et de L’Environnement-MALARIA,” were presented to the public on April 29, 2015, at the University of Douala. The ceremony was presided by the Technical Adviser to the Rector of the University of Douala. He underscored CSR as a means for companies to sell themselves and also benefit society.
Jean Melvin Akam, Executive Secretary of MTN Foundation, said the annual classification proves that the one per cent profit allocated to CSR positively impacts the lives of the communities. Philisiwé Sibiya, General Manager of MTN Cameroon, was impressed by the fact that his company was receiving the golden prize for the second consecutive time, adding that throughout 2014, MTN raised its social investments with a view to improve the living conditions of the population.
The study, which was based on qualitative approach in seven towns; Douala, Buea, Yaounde, Bafoussam, Bamenda, Ngaoundere and Garoua, sought to assess and appreciate the perception of the public of the practice of CSR in Cameroon. Nyemb Ntoogue Paul, President of ASCOMT, explained that results of previous surveys have stimulated more social investments in communities, noting that the 2014 classification follows the administration of 2,072 questionnaires in universities, companies, networks and forums under the supervision of Prof. Gilles Etoundi.