Cameroon Surpasses 5 Million Social Media Users in 2024 | Digital Report Highlights

According to the document, Cameroon has 5.05 million social media users as of January 2024, which accounts for 17.4% of the country's total population estimated at 29.02 million at that date. This number has increased by 1.5 million over the past 12 months, representing an annual growth rate of 40.3%.

According to the report, data published in the advertising resources of the major social media platforms indicate that there were 5 million users aged 18 and over using social media in Cameroon at the beginning of 2024, which equates to 33.4% of the total population aged 18 and over. More broadly, 39.7% of Cameroon's total internet user base, regardless of age, used at least one social media platform in January 2024. At that date, the number of internet users in the country stood at 12.63 million, an increase of 2.6% (or 325,000 new internet users) over the past 12 months. Thus, more than half of social media users are men (58.6%), compared to 41.4% for women, notes the report.

Facebook takes the lead as the most used platform in Cameroon. The report shows that this social network had 5.05 million users in the country at the beginning of 2024, according to data published in Meta's advertising resources. This equates to 17.4% of the country's total population at the beginning of 2024, according to the Digital Report. However, Meta only allows individuals aged 13 and over to use Facebook. It is therefore worth noting that 27.6% of the "eligible" audience in Cameroon uses Meta in 2024.

Referring to the Digital Report 2023, Cameroon had 3.90 million social media users in January 2023. With the calculator in hand, this should mean 1.15 million more social media users in January 2024 in Cameroon, and not +1.5 million as mentioned in this year's report. But the authors explain that they changed the basis of their calculations over the past year, as well as the data sources. "As a result, our latest figures on social media usage may appear very different from the values we published in previous years," they say.