Why is Cameroon having just one newspaper distributor?

One of the stories making headlines in Yaoundé is the question of newspapers distribution in  Cameroon.
It's appalling that Cameroon, with a  population of  over 22 million people spread over ten regions, should have just a single newspaper distributor, Messa Presse.
As economics would have it, Messa Presse   has embarked on a terrible monopolistic show.
Publishers complain of lateness, as their products sometimes reach  consumers a day or so later.
Besides, Messa Presse charges  about 60% of each paper, even the unsold, some publishers lament.
What could possibly explain the fact that a country has just one newspaper distributor?
Two things are possible.
Either Cameroonians do not like reading or they love reading stale stuff.
As for the first option, reading is not part of our culture. We love oral stories.
As for the second case, Cameroonians don't buy newspapers. They drink beer.
It's no secret to see thick crowds around newsstands, reading every headline and making commentaries.
Looking at a newsstand from the distance, one has the impression that the business is selling like hot cake. But actually, people just master the names of all the papers offhand. They dip their hands in their bags while reading the headlines as if to prevent their money from flying into the hands of the vendor.
If you doubt it, get to any newsstand and ask 90% of the people you find there how many copies of the papers they have at home.
In the meantime, publishers are looking forward to finding alternative solutions.