One Year After SABC's Acquisition of Guinness Cameroon: Investments and Growth

Here's an overview of the key changes and developments:

I. Boost to State Coffers:
A staggering 51 billion FCFA in taxes has flowed into the state coffers, underscoring the substantial economic impact of the acquisition.

II. Substantial Investments:
A total of 45 billion FCFA has already been injected into various projects aimed at modernizing and expanding operations:

Optimization of Information Systems: Investments have been directed towards enhancing the information system infrastructure to meet market demands and ensure the continuous availability of GCSA products, particularly in Douala.

Infrastructure Upgrades: The GCSA factory in Douala has witnessed the refurbishment and expansion of a 5000 m² storage space, enhancing logistical capabilities.

Factory Enhancements: Significant upgrades are underway at the Cameroon Drinks factories in Yaoundé, Bafoussam, and Garoua. Notable improvements include the installation of a new bottling line with a capacity of 35,000 bottles/hour in Yaoundé, along with the modernization of manufacturing workshops.

Sorghum Producer Empowerment: Investments have led to an increased capacity for sorghum producers, fostering economic empowerment and local participation in the supply chain.

Rehabilitation Efforts: The rehabilitation of SOCAVER oven No. 1, following years of dormancy, has been completed at a cost of 4 billion FCFA, revitalizing production capabilities.

Promotion of Local SMEs: These investments have facilitated the increased participation of local Small and Medium-sized Enterprises (SMEs), reaching a commendable 3% share in operations.

Conclusion:
The SABC's acquisition of Guinness has not only invigorated the company's operations but has also catalyzed significant socio-economic benefits for Cameroon. With substantial investments and modernization initiatives underway, the partnership between SABC and Guinness holds promise for continued growth, innovation, and prosperity in the region.

Source: APECN